·       Responsible for meeting the agreed and committed topline plans for the year for each category / brands and beating market growth objectives

·       Drive top-line, market share and bottom-line targets for the division

·       Accountable for budgeting, business planning, sales force organization

·       Maintaining control of operating budget, delivering on both top line and bottom line

·       Direct marketing and sales activities to ensure that short and long range sales volumes and projects are achieved

·       Collaborating with product development team to implement product modifications or improvements of product line

·       Life cycle management which anticipates and serves a customer need / solution approach for brands

·       Conduct research as per the brand need (analyze customer behavior, perception- attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.

·       Develop and implement Annual Operating Plan for brand portfolio

·       Undertake fieldwork to capture insights

·       Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies

·       Actively drive engagement with sales team - conduct CSM and other sales meetings

·       Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.

Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.