Position Summary

Role and Responsibilities

Strategic Planning & Brand Growth

Develop and execute integrated marketing plans (short- and long-term) across paid, owned, and earned channels to support product launches, category priorities, and driving brand share of voice.Translate product and category insights into compelling communication strategies that drive conversion and strengthen brand equity.Optimize budget allocation and investment planning based on business priorities and campaign performance.

Campaign & Asset Management

Lead end-to-end campaign execution — from briefing through creative development, messaging, promotional assets, and launch readiness.Ensure brand consistency, message clarity, and compliance with brand identity across all consumer touchpoints.Coordinate with external agencies, vendors, and production partners to deliver high-quality marketing materials on time and within budget.

Cross-Functional Collaboration

Work closely with product marketing, cross-functional teams, and internal creative partners to ensure holistic and aligned communication across the consumer journey.Support commercial teams with retailer-specific programs, co-marketing initiatives, and localized go-to-market activations to drive sell-out performance.

Brand Partnerships & Growth Opportunities

Identify and develop partnership opportunities (e.g., co-marketing campaigns, sponsorships, brand collaborations, membership programs, retail/media ecosystems) that reinforce brand positioning and deliver measurable business impact.Leverage AI-powered tools and data intelligence to detect emerging consumer trends and cultural moments aligned with brand opportunities. Monitor competitive landscape and adopt best practices in IMC planning to keep the brand ahead of industry trends.

Performance Measurement

Analyze campaign effectiveness and consumer behavior across channels to enhance efficiency, maximize ROI, and inform data-driven decisions.

Skills and Qualifications

Bachelor’s degree required; Master’s degree in Marketing, Business Administration, or related fields preferred.5–7 years of experience in marketing communication roles, ideally within corporate or fast-paced brand environments.Strong understanding of integrated marketing principles, strategic planning, and cross-channel execution.Proven experience in leading full-funnel marketing campaigns and driving measurable business outcomes.Strong analytical and problem-solving skills with the ability to interpret data, derive insights, and optimize performance.Demonstrated ability to manage multiple projects simultaneously and deliver with speed, accuracy, and attention to detail.Excellent collaboration and stakeholder management skills; able to influence and coordinate across cross-functional teams and external partners.Creative mindset with the ability to develop innovative communication and content solutions for product launches and brand growth initiatives.Hands-on experience with asset development and launch readiness for new products.Proficiency in leveraging digital platforms, marketing technology tools, and AI-assisted solutions to enhance productivity and effectiveness.Agile, proactive, and highly adaptable to fast-changing market dynamics and new marketing trends.

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