Position Summary

To drive sales growth and operational excellence in Modern Trade channels for Consumer Electronics by strengthening partnerships with key accounts, ensuring agile sell-out strategies, and optimizing trade execution aligned with Samsung’s future retail direction.

Role and Responsibilities

Key Responsibilities

1. Drive business growth and account performance

Lead sell in / sell out performance and revenue targets for assigned Modern Trade accounts.Identify growth opportunities through joint business planning, promotion strategy, and channel-specific initiatives.Optimize product assortment, pricing, and stock availability to achieve sell-through and profitability goals.

2. Strengthen partnership and trade execution

Build strong business relationships with key Modern Trade buyers and operations teams.Negotiate trade terms, visibility, and promotion execution to enhance brand presence and consumer conversion.Ensure all campaigns and activations align with brand direction and channel needs.

3. Optimize operations and forecasting accuracy

Collaborate with SCM, marketing, and finance teams to improve demand forecasting, replenishment, and allocation planning.Monitor and analyze sales, inventory, and ROI to support agile decision-making and minimize aged stock.

4. Lead data-driven analysis and improvement actions

Analyze sell-out and sell-in data to track performance versus target, identify issues, and propose corrective measures.Provide insights on consumer behavior and competitor movement to inform strategic direction.

5. Contribute to team capability and cross-functional collaboration

Support knowledge sharing, reporting, and sales tools that enhance overall sales efficiency.Coach junior team members and promote collaborative teamwork across CE product categories.

Skills and Qualifications

Qualifications

Bachelor’s degree or higher in Business, Marketing, or related field.Minimum 5 years of experience in Modern Trade or Key Account Management (Consumer Electronics or FMCG preferred).Proven track record of achieving sales targets and managing large accounts.Strong negotiation, problem-solving, and analytical thinking skills.Fast learner with strong agility to handle rapid market and business changes.Excellent communication skills in Thai and English.

* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.