Position Summary

The Assistant Manager, CE AV Deal KAM is responsible for managing assigned AV-focused key accounts to maximize sell-in, sell-out, and profitability. The role drives end-to-end commercial execution for Audio/Visual product categories (TV, Soundbar, and related ecosystem), ensuring strong partner engagement, accurate demand alignment, and sustainable growth.
This position requires solid commercial acumen, strong negotiation capability, and hands-on execution to support Samsung’s leadership in the Thai AV market.

Role and Responsibilities

Job Description / Scope of work: 

Account & Business ManagementManage day-to-day operations of assigned AV Deal accounts, ensuring strong sell-in and sell-out performance.Develop and execute annual and quarterly account business plans aligned with CE division strategy.Analyze business trends, identify gaps, and implement corrective actions to achieve sales KPIs and profitability targets.Monitor and negotiate pricing, promotions, and in-store/offline/online execution to drive AV category performance.2. AV Category Strategy ExecutionCollaborate with Product Management to drive product mix improvement, range adoption, and attach rate (Soundbar + TV ecosystem).Provide insights on competitive landscape, pricing movement, and customer/consumer behavior in the AV segment.Support new product launch readiness, ensuring visibility, sell-out acceleration, and channel activation.3. Cross-functional CollaborationWork closely with Supply Chain (SCM) for accurate demand planning, allocation, and inventory control.Partner with Marketing, PM, and Retail Management to execute trade marketing activities and improve store-level execution quality.Coordinate with Finance for claims validation, budget tracking, and account profitability analysis.4. Relationship ManagementBuild strong strategic relationships with buyers, merchandisers, and store operations of assigned accounts.Lead regular business reviews—monthly and quarterly—to align on business status, growth opportunities, and risk mitigation.Resolve operational issues promptly to ensure smooth business continuity.5. Performance Monitoring & ReportingTrack sell-in, sell-out, ASP, and PSI performance daily/weekly.Deliver clear business reporting to the CE AV sales lead and internal stakeholders.Highlight risks and provide executable solutions to achieve month-end and quarter-end targets.

Skills and Qualifications

Qualifications / Key Skills Required:

Bachelor’s degree in Business, Marketing, Engineering, or related field.5 years of experience in Key Account Management, Sales, or Trade/Channel roles preferably within Consumer Electronics, FMCG, or Modern Trade retail.Strong knowledge of AV product categories (TV, Soundbar) and operational dynamics of Thai retail channels.Solid analytical skills, negotiation capability, and end-to-end execution discipline.Good communication and relationship-building skills.Proficiency in Excel, PowerPoint, and data-driven reporting.Ability to work under pressure with agility and ownership.

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