As Assistant Manager, Brand Marketing, you will support the development and execution of integrated brand and marketing campaigns and initiatives that bring Manulife’s proposition to life. You will work closely with cross-functional teams to ensure seamless delivery of brand activations across multiple touchpoints, with a strong focus on stakeholder engagement, content development, and performance insights. This role is ideal for a proactive, detail-oriented marketer with a passion for storytelling, customer engagement, and data-informed decision-making. **Position Responsibilities:** + Support the planning and execution of marketing activation campaigns across digital, social, and offline channels, ensuring alignment with Manulife’s strategy and business objectives. + Collaborate with internal teams (e.g., Distributions, Growth Marketing, Customer Engagement, Product Marketing, Legal & Compliance) to manage campaign workflows, approvals, and timelines. + Assist in developing compelling content for platforms focusing but not limited to WeChat, XHS, and other social channels, ensuring consistency in messaging and brand voice. + Monitor and analyze campaign performance across touchpoints, contributing to monthly reporting and insights generation to inform future strategies. + Maintain clear documentation and task trackers to ensure timely follow-through and closure of assigned responsibilities. + Proactively engage with teammates and stakeholders to align on expectations, clarify roles, and foster a collaborative working environment. + Support the development of training materials and internal communications that reinforce brand understanding and adoption across teams. + Identify opportunities to improve campaign delivery and stakeholder experience through structured problem-solving and continuous feedback loops. **Required Qualifications:** + At least 5 years of experience in marketing, brand management, or communications, preferably within financial services or a regulated industry. + Strong project management skills with the ability to manage multiple tasks and stakeholders simultaneously. + Excellent communication and interpersonal skills in both English and Chinese (Cantonese and Mandarin preferred). + Experience in content development and campaign execution across digital and social platforms. + Experience working on communications for Mainland-Chinese-Visitor audiences is a strong advantage. + Analytical mindset with the ability to interpret performance + data and translate insights into actionable recommendations. + A team player, proactive, collaborative, and solution-oriented approach to work. + Willingness to take on new challenges with resilience and a can-do attitude is essential to thrive in our high-performing team. **When you join our team:** + **We’ll empower you to learn and grow the career you want.** + **We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.** + **As part of our global team, we’ll support you in shaping the future you want to see.** **Acerca de Manulife y John Hancock** Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor. Para obtener más información acerca de nosotros, visite http://www.manulife.com . **Manulife es un empleador que ofrece igualdad de oportunidades** En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente. Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud. Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes. Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a recruitment@manulife.com . **Modalidades de Trabajo** Híbrido