At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

COMPANY OVERVIEW 

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world. 
 

The Brand Marketing Lead is responsible for accelerating reach of Lilly medicines to patients, faster by developing and executing innovative marketing strategies. This role requires a deep understanding of audience insights, market dynamics and the ability to leverage data analytics to inform decision making. 

Key Responsibilities: 

Develop and implement comprehensive marketing plans in partnership with global colleagues that align with the business units strategic objectives and revenue targets 

Execute with excellence across priority consumer initiatives 

Lead cross functional teams to ensure successful product launches, brand building and engagement initiatives. 

Utilize market research and audience insights to identify opportunities for growth and differentiation. 

Collaborate with product teams, medical affairs and market access teams to optimise product positioning and messaging 

Manage marketing budget and assess the effectiveness of marketing campaigns 

Stay abreast of industry trends and regulatory changes to adapt marketing strategies accordingly 

Foster strategic partnerships and relationships with external stakeholders, including healthcare professionals and patient advocacy groups.  

Experience & Capability 

Essential 

8+ years’ experience in brand, marketing, or media leadership roles within FMCG, technology, media & entertainment, or similarly complex brand environments. 

Proven experience leading  brand strategy and execution  across paid and owned channels. 

Deep expertise in media strategy, digital ecosystems, and owned social platforms. 

Strong understanding of data, measurement, and effectiveness, with the ability to translate insight into creative strategy. 

Demonstrated ability to operate as a  brand custodian  within large, matrixed organisations. 

Highly Desirable 

Experience working with  corporate or masterbrands  (as distinct from product‑only brands). 

Experience managing agency ecosystems (media, creative, digital, PR). 

Exposure to regulated or reputation‑sensitive industries. 

ANZ market experience across Australia and New Zealand. 

 
Qualifications: 

Bachelor’s degree in Marketing, business administration or related field 

Proven experience in consumer marketing within the regulated environment 

Strong analytical skills and experience with data driven marketing decision marking  

Excellence communication and leadership skills (particularly in cross functional collaboration, decision making and leading without authority) 

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.