Anthropologie is hiring a Search Marketing Manager to lead search marketing activation strategy for Anthropologie Group brands. This role is highly cross-functional where teamwork, innovation, analysis and strategic thinking are critical aspects of this position’s responsibilities. We are looking for a passionate Search Marketing Manager with expertise in both Paid and Organic Search.
You need to connect the dots between our business goals, macro business performance, customers, and our mission to encourage and inspire and our unique product assortment to drive growth. You will lead your team to collaborate closely with agency teams, creative leads, merchants, and ad tech stakeholders to develop strategic plans while leading a team to execute that strategy.
In this role, thought leadership, collaboration, and clear communications are key. It is critical that you are curious, a self-starter, and a willing teammate who takes pride in ownership of this important program. It's important to possess an eagerness to innovate, curiosity and excitement for search, and the ability to measure, test, sometimes fail, learn, and evolve.
Role ResponsibilitiesExecutive Presence & Knowledge Sharing
Serve as a trusted advisor to leadership, providing expert recommendations on paid and organic search strategy including but not limited to : investment decisions, technology innovation, and general channel strategySynthesize complex performance data into clear, actionable insights for senior leadership, highlighting channel impact on divisional and total business performance.Monitor channel/agency performance and pacing against KPIs (ROAS, CPA, CTR) and hold regular check-ins to review optimizations and results.Continuously identify and implement innovative paid search tactics, leveraging emerging platform features and industry best practices to drive competitive advantage.
Channel Management & Innovation
Translate high-level business priorities into actionable search initiatives, ensuring alignment across brand and divisional strategiesBuild projections and investment recommendations for allocation and monthly spend pacing, working with the agency to adjust plans and budgets as needed.Lead agency and internal teams with authority and clarity, ensuring flawless execution of paid search campaigns while making data-driven decisions that optimize performance and influence broader marketing strategies. This includes, but is not limited to, the following activitiesEvaluate and challenge agency and platform recommendations, providing strategic input and ensuring data-driven decision-making.Proactively identify and implement innovative paid search tactics, leveraging emerging platform features and industry best practices to drive competitive advantage and measurable business impactReview and approve agency media plans, keyword strategies, and ad copy, ensuring they meet brand guidelines and performance goals.Ensure accurate tracking and reporting by validating agency implementation of conversion tracking, pixels, and analytics integrations.Ensure regular campaign structure and setting are audited periodically to confirm adherence to best practices and compliance requirements.Leadership & Team Management
Contribute to other team projects and initiatives, remaining flexible and willingness to support opportunities to drive the businessChampion a culture of testing and learning by designing experiments that inform future strategy and deliver measurable business impactManage a paid search specialist and organic social team of 2 through fostering career development opportunities and skills growth.Drive cross-functional alignment by collaborating with creative, merchandising, and analytics teams to integrate paid search initiatives into holistic marketing campaigns that support brand and divisional objectives Lead and expand a shopping campaign strategy to drive profitable demand to drive key areas of the business.Work closely with Ad Tech partners, to develop and implement advanced automation and optimization solutions that will drive efficiencies.#LI-BL1
Role Qualifications 5 - 7 years’ experience in search marketing – both paid and organic, with emphasis on PaidExpert in paid search platforms and toolsAgency and/or consulting experience a plusExpert in PMAX/Shopping Campaign OptimizationExperience collaborating with both internal resources, external resources to develop strategies that meet department goals within budget and established timelinesExperience in diagnosing, isolating, and resolving complex issues and recommending and implementing strategies to resolve problemsExperience presenting recommendations and/or test ideas informed by internal and external trendsExperience analyzing channel results and laddering channel insights up to business goals High degree of project management skillMedium to High Familiarity with web analyticsPassion for search, staying on top of the changing ecosystem including advertising formats, Search AI landscape, and other technologiesAn innate curiosity and ability to breakdown complex analyses into concise, straightforward recommendations and marketing initiativesA collaborative, ‘team-first’ attitude, leave ego at the doorGrowth mindsetPositive, can-do, problem solving attitude, purposeful, but ability to have fun, etc.
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The PerksURBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits
EEO StatementURBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees. Options ApplyApplyShareSubmit a ReferralRefer Sorry the Share function is not working properly at this moment. Please refresh the page and try again later. Share on your newsfeed Not finding the perfect fit?
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