At American Express, our culture is built on a 175-year history of innovation, shared At American Express, our culture is built on a 175-year history of innovation, shared At American Express, our culture is built on a 175-year history of innovation, sharedvalues and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

As a brand built on going above and beyond to provide the best customer experience, having the most exceptional colleagues is paramount. As the face of the company, you can create positive interactions with our customers every day–from curating a unique travel or lifestyle experience to helping them with their everyday needs. And, you can grow your skills through industry-leading training and ongoing coaching, all while learning what it means to continually set the standard for world class, customer-first service. Find your place in service on #TeamAmex.

BU & LOB Description:

Marketing Campaigns are critical drivers of American Express strategy to acquire, engage and retain customers. Marketing teams across US need best in class tools and processes to enable flawless and timely delivery of their campaigns to unlock the value for our customers and prospects. The ECES US team is responsible for supporting marketers in their journey of marketing lifecycle by enabling campaign targeting, execution and list delivery processes as well as supporting process enhancements and platform transformations.

Roles & Responsibilities:

•             Demonstrated ability to deliver Segmentation, targeting & Eligibility lists via UNICA, DART or any relevant Campaign Management Tool.

•             Work closely with the key partner groups in supporting the marketing strategies and implementing these within the Targeting & Eligibility process

•             Proven track record of high-quality delivery and driving process transformation

•             Partner closely with ECES US Consulting team to support implementation marketing strategies by understanding business requirements and creating technical solutions.

•             Ensuring that the design and building of technical solutions meet the defined business requirements.

•             Delivering all the projects within the defined timelines and with complete accuracy.

•             Responsible to create/maintain best practices on production processes to ensure future scalability, cross-training, and efficiencies.

•             May undertake regular code reviews to ensure alignment with development, implementation, and performance standards.

•             Adherence to all control and compliance requirements, support PRSA, Internal Audits

Critical Factors to Success:

•             Excellent knowledge of Segmentation, Targeting and Eligibility List generation process.

•             In Depth understanding of Marketing Lifecycle and associated sub-processes

•             Self-starter and ability to implement innovative ideas in an ambiguous environment.

•             Problem solving (information seeking, analytically thinking and being proactive)

•             Ability to multitask – maintains focus despite interruptions. Quickly re-evaluates priorities based on new information; quickly shifts attention between tasks/projects

•             Ability to tailor communications so that they are appealing and understandable.

•             Ability to convey technical and business information clearly and concisely to groups or individuals either verbally or in writing.

•             Comfortable with emerging technologies

•             Self-confidence – is assured, builds credibility as a subject matter expert

•             Multi-national collaboration: Displays cultural sensitivity; builds cross –cultural relationships and works effectively in a global environment.

•             Ability to listen and respond appropriately to others.

Academic Background:

•             Bachelor’s in management / IT / Engineering (such as B.E/B.Tech)

Functional Skills/Capabilities:

•             Marketing Operations / Marketing Technologies

Technical Skills/Capabilities:

•             SQL (Must Needed)

•             Adobe Experience Platform (Preferred)

•             UNICA Tool (Preferred)

•             VBA (Preferred)

•             Office Skills - Excel, PowerPoint, Word (Must Needed)

•             Python/QSpark/Hive (Preferred)

Shift Timings

•                     3:30PM IST to 11:30PM IST

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

Competitive base salaries Bonus incentives Support for financial-well-being and retirement Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need Generous paid parental leave policies (depending on your location) Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunities

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.  

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.