Analyst Brand Development
Home Depot
Position Purpose:
Key Responsibilities:50% Digital brand marketing program execution20% Customer engagement social media analytics20% Brand initiative analysis10% Other Brand Management Department projects, as assigned
Direct Manager/Direct Reports:Position reports to the Sr Manager BrandNo direct responsibility for supervising others.
Travel Requirements:Typically requires overnight travel less than 10% of the time.
Physical Requirements:Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:Must be eighteen years of age or older.Must be legally permitted to work in the United States.
Preferred Qualifications:Marketing, business or brand management experienceMicrosoft OfficeSocial Media marketing knowledgeConsumer research experience
Minimum Education:The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Preferred Education:No additional education
Minimum Years of Work Experience:2
Preferred Years of Work Experience:No additional years of experience
Minimum Leadership Experience:None
Preferred Leadership Experience:None
Certifications:None
Competencies:Solid communication and project management skillsDetail-orientedProblem-solving skillsAbility to multi-task and prioritize in a fast-paced environment Strong organizational skills
The Brand Development Analyst assists in executing brand management initiatives for Home Depot private labels brand. Performs detailed analyses in relation to the merchandising product categories, customer analytics and brand growth initiatives to optimize market share, revenue and profitability. Serves as a liaison between Brand Development, On-line Marketing and Consumer Insights teams by facilitating communication and project planning. Serves as subject matter expert within assigned initiative scope. Projects would include digital brand marketing, consumer engagement social media analysis, generate on-line content for THD websites and assist in executing internal communication plans.
Key Responsibilities:50% Digital brand marketing program execution20% Customer engagement social media analytics20% Brand initiative analysis10% Other Brand Management Department projects, as assigned
Direct Manager/Direct Reports:Position reports to the Sr Manager BrandNo direct responsibility for supervising others.
Travel Requirements:Typically requires overnight travel less than 10% of the time.
Physical Requirements:Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:Must be eighteen years of age or older.Must be legally permitted to work in the United States.
Preferred Qualifications:Marketing, business or brand management experienceMicrosoft OfficeSocial Media marketing knowledgeConsumer research experience
Minimum Education:The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Preferred Education:No additional education
Minimum Years of Work Experience:2
Preferred Years of Work Experience:No additional years of experience
Minimum Leadership Experience:None
Preferred Leadership Experience:None
Certifications:None
Competencies:Solid communication and project management skillsDetail-orientedProblem-solving skillsAbility to multi-task and prioritize in a fast-paced environment Strong organizational skills
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