Midland, Michigan, USA
6 days ago
Americas Marketing Communications Professional– Corian® Design Business

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Position Purpose: Americas Marketing Communications Professional– Corian® Design Business will develop and execute effective integrated MC (marketing communications) programs to help maximize business results. This person will be responsible for managing all brand and promotional activities for the Corian® Design brand, a surfaces design material that elevates commercial and residential spaces.

Reporting to: Global Business & Marketing Communications Leader

Location: Preferred location Wilmington, DE or Midland, MI

Hybrid Schedule: 4 days in the office

Position Responsibilities:

Consult and provide functional expertise on effective communication practices, develops integrated communication plans and executes effectively. Identify strong key performance indicates, measures results and drives optimization of promotional programs.Uses AI tools and practices to facilitate website best practices and content development to optimize user experience.Develop message platforms that translate into storytelling for the brand.Identify appropriate social media channels, develop content and analyze results to optimize performance.Coordinate and execute tradeshows/events.Craft and maintain collateralDrive agency partnerships and clearly articulate business needs to ensure effective execution.Champion industry best practices in MC/brand competencies and apply knowledge to develop creative solutions that meet business/marketing objectives.Establish positive relationships with individuals at all levels, respecting and valuing diversity of ideas, culture, and perspectives. Generates enthusiasm and energy for the mission or task at hand.

Knowledge/Skills/Abilities:

Strategic thinking and planning capabilities.Delivers strong written skills.Demonstrated MC competency and superior functional expertise (e.g. public relations, brand management, direct marketing, digital) and knowledge as it’s applied within an integrated MC plan.Interpersonal skills and ability to work directly with business, technical, sales and marketing at all levels.Gets results - demonstrated ability to deliver superior business results that are sustainable and measurable. Ability to influence, network and collaborate to achieve both individual and business goals. Ability to multi-task and prioritize.Strong project management skills with the ability to manage multiple projects simultaneously.Versed in system capabilities such as Salesforce, AI, etc.Ability to lead and manage agency resources (people and budgets) and evaluate good communications proposals and SOWs.Ability to translate marketing plans into solid promotion plans that drive business results.Has experience in developing strategic communication programs.  Understands and builds foundational content required for executing a multi-faceted promotional campaign.Able to set communication plans based on goals and objectives of the marketing programs and effectively measures results.Collaborates with market and business segment leaders to create strategic, integrated marketing communication programs that drive business growth objectives.

Education and Experience:

Bachelor’s degree in communications, public relations, marketing or related business fields10+ years of relevant experience in Marketing, Marketing Communications or Digital Marketing

Key Prior Experiences:

Consistently developed and executed integrated communication plansDemonstrated ability to track against KPIs and deliver resultsImplemented key communication tacticsBudget management

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