## About the Role The Ad Effectiveness team empowers Uber Advertising and our clients with a 360° view of campaign performance and optimization opportunities. We focus on helping teams answer critical questions about measurement, impact, and effectiveness. In this role, you will join the Ad Measurement Strategy organization, where you’ll help bring new measurement products, partnerships, and capabilities to life. You’ll work cross-functionally to ensure our solutions meet advertiser needs and drive meaningful outcomes. ## What You’ll Do - Translate advertising effectiveness concepts, measurement solutions, and underlying statistical principles into actionable insights for advertisers across industries - Design and conduct analyses to evaluate campaign performance and deliver clear optimization recommendations - Develop and present compelling, data-driven stories to senior leaders at both client organizations and Uber - Identify unmet advertiser needs and help surface opportunities for new measurement products or strategic initiatives - Partner closely with the Ad Measurement Strategy Lead and collaborate across teams to drive shared goals ## Basic Qualifications - Bachelor’s degree in a quantitative or business-related field - A minimum of 3 years of experience in ads measurement at an advertising platform or publisher, media agency, advertiser, or research organization - English proficiency required - Experience working with third-party measurement partners such as Kantar, Circana, Happydemics, or similar providers - Experience with 2 or 3 of the next tactics: Brand Lift, Sales Lift, Tune-in Lift, Foot Traffic, Reach & Frequency, Mobile Measurement, 3P Verification OR Media Mixed Modeling. - Strong knowledge of attribution modeling, marketing mix modeling, multivariate testing, and brand or conversion lift methodologies - Solid understanding of the digital advertising and measurement ecosystem - Experience supporting measurement for one or more industries such as technology, retail, entertainment, restaurants, travel, CPG, telecommunications, or financial services ## Preferred Qualifications - Advanced degree in business, mathematics, statistics, economics, or a related field - Experience building and influencing client or partner relationships - Experience mentoring teammates or contributing to team development - Familiarity with tools such as SQL, R, SPSS/STATA, or Tableau Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuelds progress. What moves us, moves the world - let’s move it forward, together. Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role. \*Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to [accommodations@uber.com](mailto:accommodations@uber.com).